Sway x Le Club
The first swimwear brand to adopt seaweed packaging.
Saving our oceans, one trunk at a time.
As a Miami-based brand, the ocean is everything to swimwear brand Le Club. It's where they work, play, and gather with community. In a pledge to protect our seas, Le Club is committed to lowering their plastic footprint when it comes to product and packaging alike.
To celebrate a new season of sustainable swim, Le Club became the first-ever swimwear brand to use seaweed packaging!
Every Sway package supports...
Every Sway package supports...
Every Sway package supports...
Every Sway package supports...
Cleaner Oceans
While plastic simply breaks down into smaller and smaller micrplastics that harm the environment and human health, Sway packaging composts into a healthy soil amendment.
Thriving Marine Life
Seaweed farms improve underwater biodiversity in a myriad of ways, from providing habitat, to cycling nutrients, to reversing ocean acidification.
A Balanced Climate
Conventional plastics emit greenhouse gases at every stage of their life cycle. Meanwhile, new science suggests seaweed farms can store substantial amounts of living and sequestered carbon!
Our Partnership
Family-owned and operated, Le Club is committed to doing better for future generations — which means doing good for the environment.
Originally connected through the TOM FORD Plastic Innovation Prize powered by Lonely Whale, Le Club has been an active advocate for innovative alternatives to thin-film plastics.
Through the Prize, Le Club helped judge new material solutions from around the world, ultimately supporting Sway's 1st place win. Le Club's debut of Sway packaging at Swimwear Collective marks our first collaboration, and we look forward to more in 2024!
FAQs
1) Plastic is being produced at an alarming rate. Plastics production has reached a whopping 400 million metric tonnes globally each year.
2) More plastic = more petroleum. If trends in oil consumption and plastics production continue as expected, plastics will account for 20% of total oil consumption by 2050.
3) Plastic recycling isn’t working. Less than 10% of all global plastics produced have been recycled, with most accumulating in landfills or flowing into nature. Under 1% of plastic bags are recycled, with the vast majority of thin film plastics rejected by curbside recycling programs. When thin-film plastic does end up in recycling centers, it’s difficult to sort and clog machines.
Share your feedback to win a $100 Le Club giftcard.
You are among the very first to experience seaweed packaging! Share your experience in this short survey to help shape a plastic-free future.
