Sway Press

 For press inquiries or to arrange an interview, please email press@swaythefuture.com.

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John John Florence Goes (Seaweed) Green

Two-time world champion, and his namesake surf brand Florence, partner with environmental innovator Sway for home compostable seaweed product packaging. Read here.

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Californian start-up turns seaweed into a clever plastic alternative

Seaweed is revolutionising the fight against plastic pollution. In the past decade it has gained significant traction as a viable, renewable, and even regenerative plastic alternative to petroleum. Read here.

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4 talking points at Circularity on the path forward for packaging

To scale change, experts brought up the need for more precompetitive collaboration and the desire to move beyond pilots, among other themes. Read here.

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Can Seaweed Solve the Beauty Industry's Plastic Problem?

Brands like Sway and Junk Theory are fighting against big beauty’s plastic dependency. Read here.

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These 6 companies are transforming materials and the way we use them

Sway wins Fast Company’s 2024 World Changing Ideas Awards in the materials category. Read here.

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5 packaging innovation trends to watch in 2024: SPC

Compostable seaweed packaging highlighted in the Sustainable Packaging Coalition’s inaugural Packaging Innovation Trends Report. Read here.

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Is seaweed the answer to our plastic problem?

Imagine if we could replace the plastic packaging we see in shops and that’s delivered to our homes, with a sustainable, compostable alternative? Julia Marsh and Matt Mayes are doing just that. Watch here.

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Seaweed is the most generous material on Earth

What if the solution to the ocean plastic problem is in the ocean? Julia Marsh of Sway Seaweed Packaging believes it is. Find out why in the first short film in Imagine5's Climate Tech series. Watch here.

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How Sway is Using Seaweed to Replace Single-Use Plastics

Parley speaks to Julia Marsh about her journey as a designer making "beautiful trash" to becoming a founder & CEO revolutionizing toxic food packaging. Read it here.

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Startup set to revolutionize consumer goods with plastic packaging alternative — here's what it's made of

"We are building a material as functional and accessible as traditional plastic, but derived from a benevolent resource instead." Read it here.

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Sway’s Seaweed-Based TPSea Resin Is Coming To A Package Near You

A Sway polybag made from TPSea. Sway’s portfolio includes flexible packaging applications such as polybags, retail bags and food wrappers for consumer brands. Read it here.

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Next-Gen Material Innovation News You Need to Know This Month

Sway’s scalable, seaweed-based thermoplastic is ready to revolutionize the Industry. Read it here.

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Can seaweed stop us ingesting microplastics?

Sway’s products displace everyday petroleum-based products that pollute nature and penetrate our own bodies. Read it here.

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5 unusual ways seaweed is being used to tackle the climate crisis

Using the natural polymers found in different types of marine algae, Sway packaging can mimic all the best qualities of plastic. Read it here.

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Sway Raises $5 Million for Seaweed-Based Packaging Innovation

J.Crew and Burton applauded the TOM FORD Plastic Innovation Prize winner's latest 'breakthrough' plastic-free technology. Read it here.

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Seaweed packaging startup to replace plastics for national retailers like J. Crew and Burton

California-based startup Sway is taking a huge step forward in its fight for long-term sustainability. Read it here.

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Five Tech Innovations That Could Help Save the Planet

Around the world, entrepreneurs are trying to turn green tech ideas into viable businesses. Sway tops the list of innovative companies and inventors on their way to scaled success. Read it here.

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Here are the innovators and startups set to transform the circular economy

11 circular economy startups have emerged as $1 billion-plus companies since 2020. Read it here.

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The circular economy at sea: regenerating the world’s life support system

It's time to redesign our economic system so that it actively contributes to ocean regeneration, both in localized spaces and at scale. Read it here.

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PlasticFree Feature: Sway

We look to our polluted ocean as a symptom of the global plastic problem, but the answer to it may lie there too — in the form of seaweed-based packaging. Read it here.

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Ales Grey Teams Up With Sway To Reinvent Shoe Packaging

Can you use seaweed to radically redesign the ubiquitous shoebox? Sway and Ales Grey show us there's another way. Read it here.

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Support sought to fulfill Biden bioplastics goal

"The indication that 90% of plastics should be replaced with biobased feedstocks is an incredible signal to the investment community and to brands." Read it here.

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Winners Of The Tom Ford Plastic Innovation Prize Are All Using Seaweed

Making bioplastics from seaweed is becoming fashionable. Read it here.

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Unwrap the Future: TOM FORD Plastic Innovation Prize Winners

Seattle Aquarium tested biological degradation to better understand how Prize finalist materials behave if they end up in the ocean. Read it here.

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TOM FORD Plastic Innovation Prize Winners Announced

The winners of the Plastic Innovation Prize used seaweed to design sustainable, biologically degradable alternatives to thin-film plastic. Read it here.

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Tom Ford Reveals 2023 Plastic Innovation Prize Winners

At the Green Carpet Fashion Awards, three companies received sizable investments to achieve market adoption for their thin-plastic alternatives, with Sway winning 1st place! Read it here.

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Seaweed Has its Eye on the Prize in the Tom Ford Plastic Innovation Prize

Team Sway sits down with Dieline to share about their experience as a Finalist in the TOM FORD Plastic Innovation Prize over the last year. Read it here.

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How seaweed could replace plastic bags and packaging

Sway makes compostable replacements for thin-film plastic out of seaweed, sourcing raw materials from seaweed farms that can provide habitat for sea life, combat ocean acidification, and create jobs. Watch here.

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Seaweed Packaging with Sway and 5 Gyres

In partnership with Conde Nast Traveler, we join 5 Gyres to learn more about the future of plastic alternatives using a regenerable resource found in our very own oceans: seaweed. Watch it here.

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The seaweed startup world needs to slow down

"Packaging made from seaweed can help solve our plastics problem, but not if we rush it," writes Sway's Head of Impact & Sustainability. Read it here.

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Guacamole Airplane Sustainable Packaging Supplier Guide

The studio, which has worked with the likes of Allbirds, Nike, Whole Foods and Lumi, calls the guide a vital resource for brands and designers looking for information on sustainability. Read it here.

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Mushrooms and seaweed are the next alternatives to plastic

As major brands continue to pledge to reduce plastic packaging, bio-based packaging companies have positioned themselves as alternatives. Read it here.

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Replacing plastic packaging with seaweed

Plugging into existing infrastructure is is regularly cited as a scaling challenge with circular businesses and products - Sway is a solution. Watch it here.

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Tom Ford’s Plastic Innovation Prize Announces Its Eight Finalists

180 billion plastic polybags are used by the fashion industry a year alone. The Tom Ford Plastic Innovation Prize aims to change that. Read it here.

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This startup is making compostable plastic out of seaweed

Some plastic alternatives need to be put in industrial compost facilities or require acres of land for production. Sway’s seaweed plastic needs neither. Read it here.

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Seaweed-Based Sway Is A Way For Single-Use Plastic To Disappear

Sway makes makes seaweed-based, home-compostable replacements for plastic packaging. And its materials even come in a rainbow of colors. Read it here.

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Why seaweed is a natural fit for replacing certain plastics

"Seaweed and kelp are called the lungs of the ocean,” says Ives. “Over the last several years we have seen more farming to help..." Read it here.

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Is Seaweed the Answer to Single-Use Plastic?

The company behind a seaweed-derived alternative to polybags and other forms of single-use plastic has closed on a $2.5 million seed raise... Read it here.

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Bay Area company replacing plastic bags with compostable versions made from seaweed

Worldwide plastic pollution shows no signs of stopping, despite bans on single-use plastic bags such as the ones in California. Read it here.

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These Winning Designs are Helping Us Reimagine the Plastic Bag

Sway’s design uses seaweed-derived material that is bio-based and designed to be carbon-negative, meaning it removes carbon from the environment when it’s made rather than adding to it. Read it here.

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CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

As more local governments pass measures banning those flimsy polypropylene bags, the need for a single-use solution is clear... Read it here.

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