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Well, it looks as if seaweed will finally get its time in the sun.
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At the Green Carpet Fashion Awards, three companies received sizable investments to achieve market adoption for their thin-plastic alternatives, with Sway winning 1st place!
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Sway makes compostable replacements for thin-film plastic out of seaweed, sourcing raw materials from seaweed farms that can provide habitat for sea life, combat ocean acidification, and create jobs.
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"Packaging made from seaweed can help solve our plastics problem, but not if we rush it," writes Sway's Head of Impact & Sustainability Russell Reed.
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The studio — which has worked with the likes of Allbirds, Nike, Whole Foods and Lumi — calls the guide a vital resource for brands and designers looking for information on sustainability.
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Plugging into existing infrastructure is is regularly cited as a scaling challenge with circular businesses and products - Sway is a solution.
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Some plastic alternatives need to be put in industrial compost facilities or require acres of land for production. Sway’s seaweed plastic needs neither.
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Sway makes makes seaweed-based, home-compostable replacements for plastic packaging. And its materials even come in a rainbow of colors.
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"Seaweed and kelp are called the lungs of the ocean,” says Ives. “Over the last several years we have seen more farming to help...
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The company behind a seaweed-derived alternative to polybags and other forms of single-use plastic has closed on a $2.5 million seed raise...
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Worldwide plastic pollution shows no signs of stopping, despite bans on single-use plastic bags such as the ones in California.
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The young startup is now partnering with companies in apparel, cosmetics, and household goods on both product development and test pilots for the material, some of which will see the light of day next year.
Seaweed is a benevolent resource which sequesters tons of carbon – and just happens to be a great feedstock for packaging.
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Sway’s design uses seaweed-derived material that is bio-based and designed to be carbon-negative, meaning it removes carbon from the environment when it’s made rather than adding to it.
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Change is coming. We are on the cusp of an impactful new era that harnesses regenerative practices. Sway as listed as one of the key technologies which will help brands aiming for positive and restorative impact, rather than just seeking to do less harm.
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There was a time when you didn’t think twice about the materials used to wrap your products or food. Now, one can safely hope, everyone knows plastic is a problem. Whether that leads to wiser, long-term behavior is a design challenge.
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