About

Sway's story begins along the coast of California, where the forest meets the sea.

That’s where I spent my childhood climbing trees, collecting hermit crabs, and playing jump rope with long strands of kelp. My love for nature led me to explore incredible ecosystems all over the world. The more I saw, the more awestruck I was by our planet’s beauty – but also by the ubiquity of plastics spoiling and disfiguring even the most remote corners of Earth.

As a designer building brands and packaging systems, I was intimately aware of the challenges facing brands as they made attempts to do better. Thin-film plastics and their reusable, recyclable, and commercially compostable alternatives just don't cut it! I became deeply familiar with the gambit of existing regenerative materials – mycelium, scoby, microalgae, agricultural waste – and identified seaweed as the gamechanging resource that could entirely disrupt the plastics industry.

My co-founders and I built Sway with the vision of creating a truly regenerative future. We've traveled all over the world visiting seaweed farms, explored regions of the world most affected by plastic waste, and met with biomaterial innovators across borders and backgrounds. And now, we’ve built a team of remarkable individuals to bring seaweed replacements for plastics to market.

Let's make waves.

Julia Marsh
Sway CEO & Co-Founder

Our Team

Plastic pollution bears immense consequences across human and natural systems. To solve them, we believe that we must unite a team that is just as diverse. Our team includes material engineers, supply chain enthusiasts, product designers, and environmentalists. We've each found ourselves confronted with the same frustrations around plastic packaging – and the drive to do something about it.