About

Sway's story begins along the coast of California, where the forest meets the sea.

That’s where I spent my childhood climbing trees, collecting hermit crabs, and playing jump rope with long strands of kelp. My love for nature led me to explore incredible ecosystems all over the world. The more I saw, the more awestruck I was by our planet’s beauty – but also by the ubiquity of plastics spoiling and disfiguring even the most remote corners of Earth.

As a designer building brand and packaging systems, I was intimately aware of the challenges facing companies as they made attempts to do better. In particular, flexible plastics and their recyclable or commercially compostable alternatives just don't cut it! I became obsessed with the concept of regeneration, and deeply familiar with the gambit of existing materials which meet that criteria – mycelium, scoby, microalgae, agricultural waste. Of all the regenerative feedstocks on earth, seaweed is the gamechanging resource that could entirely disrupt the plastics industry.

My co-founders and I built Sway with the vision of creating a truly regenerative future. We've traveled all over the world visiting seaweed farms, explored regions of the world most affected by plastic waste, and met with biomaterial innovators across borders and backgrounds. And now, we’ve built a team of remarkable individuals to bring next generation packaging made from seaweed to market.

Let's make waves.

Julia Marsh
Sway CEO & Co-Founder

Our Team

Plastic pollution bears immense consequences across human and natural systems. To solve them, we believe that we must unite a team that is just as diverse. Our team includes material engineers, supply chain enthusiasts, product designers, and environmentalists. We've each found ourselves confronted with the same frustrations around plastic packaging – and the drive to do something about it.