SWAY IN THE NEWS

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DIELINE

How Sway’s Seaweed Material May Replace Single-Use Plastic and Lead a Design Revolution

“The biggest thing, though, is that seaweed eats carbon and can sequester up to twenty times more carbon than trees,” Julia said. “Seaweed is this benevolent resource as it’s harvested and processed."

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WUNDERMAN THOMPSON

2021 Trend Report: Regeneration Rising

Change is coming. We are on the cusp of an impactful new era that harnesses regenerative practices. Sway as listed as one of the key technologies which will help brands aiming for positive and restorative impact, rather than just seeking to do less harm. 

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TARGET

These Winning Designs are Helping Us Reimagine the Plastic Bag

Sway’s design uses seaweed-derived material that is bio-based and designed to be carbon-negative, meaning it removes carbon from the environment when it’s made rather than adding to it. 

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ADWEEK

CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

As more local governments pass measures banning those flimsy polypropylene bags, the need for a single-use solution is clear. After all, unplanned shopping trips do happen. But continuing to buy more and more “reusable” bags isn’t sustainable either.

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COLLINS IDEAS

From Plastic to Seaweed: Julia Marsh on Regenerative Design

There was a time when you didn’t think twice about the materials used to wrap your products or food. Now, one can safely hope, everyone knows plastic is a problem. Whether that leads to wiser, long-term behavior is a design challenge.

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