The young startup is now partnering with companies in apparel, cosmetics, and household goods on both product development and test pilots for the material, some of which will see the light of day next year.
Change is coming. We are on the cusp of an impactful new era that harnesses regenerative practices. Sway as listed as one of the key technologies which will help brands aiming for positive and restorative impact, rather than just seeking to do less harm.
“The biggest thing, though, is that seaweed eats carbon and can sequester up to twenty times more carbon than trees,” Julia said. “Seaweed is this benevolent resource as it’s harvested and processed."
Sway’s design uses seaweed-derived material that is bio-based and designed to be carbon-negative, meaning it removes carbon from the environment when it’s made rather than adding to it.
As more local governments pass measures banning those flimsy polypropylene bags, the need for a single-use solution is clear. After all, unplanned shopping trips do happen. But continuing to buy more and more “reusable” bags isn’t sustainable either.
There was a time when you didn’t think twice about the materials used to wrap your products or food. Now, one can safely hope, everyone knows plastic is a problem. Whether that leads to wiser, long-term behavior is a design challenge.
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